Guiding Principles

Vision

To be the leading global innovator of cost-effective additive technologies that reduce harmful pollutants and enhance the combustion performance of renewable and fossil fuels.

Mission

We will enable fuel producers and consumers to improve the health of the world’s environment by providing innovative, specially-formulated additive technologies that result in cleaner and more efficient fuels.

Values

Integrity
We are honest and fair with ourselves, our customers and our stakeholders.  We are reliable and uphold the highest ethical standards in all of our business dealings.

Teamwork
As a small and growing company, we value the contributions of all our employees, and we believe that every single person plays a vital role in the success of our company.  We strive to create a safe work environment that fosters open communication, collaboration and innovation.

Quality
We uphold the highest quality standards in product testing, production and distribution.

-        We make it our practice to conduct emissions testing at reputable facilities that have been qualified for use by regulators, such as the Environmental Protection Agency, the Department of Energy, the California Air Resources Board and the Texas Commission on Environmental Quality.

Sustainability
We believe in the importance of a global commitment to sustainable economic development.  As part of that commitment, we manage our company for the simultaneous pursuit of profitable value creation and the sustainable use of the earth’s resources.  By doing so, we can meet the needs of the present time without compromising the ability of future generations to meet their needs.

Environmental and Social Responsibility
We are committed to making positive contributions to the environment and society while conducting our business: 

-        We strive to be environmentally conscious in all aspects of our business from developing our clean energy technologies to utilizing recycled office products and materials.